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Instagram Strategy

It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million users and sky-high user engagement levels.

 

Below are a few strategies to help you grow a successful and engaging Instagram page. 

  1. Profile Photo, Bio, Personality and Website:

Have a professional profile photo on your page, something that is clear, nice to look at of course and tells your audience ot people who are stumbling by what your page is about or what you are about. A picture can say a thousands words.

Also, have a cool bio. State who you are, what you do, and a fun fact about you; people want to know that you’re human and not a pretender. They want to know that you have flaws and that you appreciate them and value them. They want to know that you are authentic! Listen… be yourself! Don’t be like anyone else, use your personality to relate to people and to put out amazing content! 

Screen Shot 2016-06-07 at 9.12.37 PMHave an amazing social media personality presence, no one can be like you, so examine yourself and be yourself but put it in a way that relates to your niche. Don’t try to be like anyone else, be yourself.

The whole point in your having an Instagram account is to attract people and drive them to your website to sell your products or services, right? Put your website URL into your bio description so it’s clickable and takes them to your site. Instagram doesn’t allow you to have clickable links in your image descriptions or comments, so posting a great image and then saying, “Click the link in my bio to take advantage of this week’s sale” will help followers know where to click and how to get to your website. 

  1. Find your niche: Who will listen to you? Who are your audience?

Who do you want to attract! Identify your target audience. Identify who you are talking to on your social media page, understand that you cannot be everything to everyone. So stop trying! That’s corny! Someone who post about being vegan, eating vegan food, and vegan lifestyle won’t do a good job targeting meat eaters. That’s not in their market! Know your target audience and give them what they want or create a need they didn’t know existed. Be smart about it! Also, be consistent about it too! Define your target audience and then deliver high quality photos, products or services! You have to be the best! But also be patient! 

  1. Make sure your photos are clean, clear and professional

No one likes to look at a photo that looks like a hot mess. Make your page presentable and eye catching, Its YOUR business, Treat it like a representation of yourself. If you are using apps, like Instaquote, Photo Collages or 3rd party apps for instagram, and they have there watermark on your photo, PLEASE PLEASE PLEASE don’t be cheap and pay the little $2.99 to remove it and add your own watermark (Check my photo below), you don’t have to promote them. Promote and market your brand. Your photos are a reflection of who you are. Remember that!

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  1. Think Quality Over Quantity

The actual most annoying thing you can do on Instagram is flooding your followers’ feeds with a ton of photos in a row. You can and should post multiple times a day if you want to get more followers, but you need to spread these photos out over the course of the day (like every 3 hours for example), and you really shouldn’t post more than five times (my suggestion). Give people time to enjoy your page and repost some things. Applying limits to your posts will help you reach for higher quality photos, and it will help you build anticipation for your next post. Especially if your page is lit!

  1. Engage with your followers

While everyone gets obsessed with the number of followers, keeping your followers happy and engaged is equally important if you want to build a relationship with them and get the most out of your Instagram experience.

First, you should post regularly so that people don’t forget who you are (But not aggressively like I told you above). Remember, there’s nothing worse than sharing multiple photos at once since they’ll take up a lot of space in the feed of your followers.

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^^^^ Engage with your followers! Respond to your followers comments and questions. Simple things like saying “Thanks” will really make you stand out, and it’s a great way to keep your followers happy and engaged. There’s nothing more rewarding than building lasting relationships with your Instagram followers!

  1. Don’t be boring

Don’t be boring, use different filters, meaningful captions, and make your instagram fun and relatable, but insightful! The worst thing for me is to look at my own feed and be bored LOL. I know what type of photo is going to get more likes, but I still do my best to make posts that I want to see and share. I want everything I create to be engaging and shareable. If you don’t like it, don’t post it! If you don’t share it if you seen it, then don’t post it! Give people the best or don’t post at all!

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  1. Use Interesting Hashtags and do your research on Hashtags

 Using relevant hashtags in your captions will help your posts appear to people who may not already be following you, but are searching for photos related to your brand on industry. Before using hashtags to get more Instagram followers, make sure to review:

The DOs & DON’Ts of using hashtags on Instagram

DO: Find and use what’s popular. 
Use Pro.Iconesqaure.com to search for the most popular hashtags related to your product, service, or industry.

DO: Create your own hashtag.
Come up with your own hashtag that your audience will want to get on board with. This creates a strong sense of community while exposing your brand to new potential followers and customers. 

DON’T: Go overboard. Although using hashtags are an effective way to getting new followers on Instagram, using too many of them can be distracting for your audience and dilute your message.

hashtag

DON’T: Use hashtag gimmicks. Using hashtags such as #likeforlike, #tagsforlikes, or #followme may help you see a temporary increase in new followers, but they may be only be spammers or people only interested in being followed back—neither of which will help you build a meaningful, engaged community on Instagram. Instead, as Instagram recommends, focus on using hashtags specific to your photo, product, or business.

PS: If you’re not gaining new Instagram followers at the rate you want, reviewing your metrics and analytics on a regular basis can help you identify areas where you can potentially adjust your strategy.

For example, you may notice a correlation between the time of day you post, certain hashtags, or the type of content, and a spike in new followers. Try focusing on repeating these moments to see if you get the same results.

So there you have it! Some tips and strategies that you can use to build your instagram business. 

Don’t forget to follow me on IG: @Keishornescott FOLLOW FOLLOW FOLLOW!!!! 

 

 

Keishorne Scott
Keishorne Scott is an Author, Motivational Speaker, Mentor, Award Winner and Entrepreneur who was born in the Town Of Arima, Trinidad and Tobago, raised in Barbados and then moved to Brooklyn, NY at the age of eight where he has been resting his head ever since. While growing up in Canarsie in Brookyn he knew he was going to be the one to make a change. Inspired by friends and family; he knew he had the love and support to pursue in making a difference. Keishorne is also the founder of the “One More Educated Black Man” Mentoring Organization. By having such support he has been able to create this organization that allows the youth to step outside of the box and create futures of their own by gaining a helping hand for positive men who cares.

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